Monday, August 17, 2009

Does the Pastelogram Come in Baby Blue?

Poet Marianne Moore was hired to help Ford Motor Company come up with a name for their new car model. Read the amusing tale in this New York Times article:

"Throughout the fall and winter of 1955, Moore’s steady stream of suggestions arrived at Ford: “the Ford Silver Sword,” “Intelligent Bullet,” “the Ford FabergĂ©,” “Mongoose Civique,” “Anticipator,” “Pastelogram,” “Astranaut” and, the highest flight of fancy, “Utopian Turtletop.”"


DC-area author Leslie Pietrzyk explores the creative process and all things literary.