Monday, June 22, 2009
Your Book's Marketing Budget
Author M.J. Rose used to work in the advertising business, and her thoughts on book marketing are always smart. Here’s her take on how she used a marketing budget to get the word out about her latest release, The Memoirist, and her suggestions about advertising in general (i.e. is paying for co-op in bookstores worth the $$?). Maybe her name is familiar—and maybe that’s because her novel Past Life has been developed into a TV series for the Fox network, debuting this fall in the lucky slot after American Idol!