Your Book's Marketing Budget

Author M.J. Rose used to work in the advertising business, and her thoughts on book marketing are always smart. Here’s her take on how she used a marketing budget to get the word out about her latest release, The Memoirist, and her suggestions about advertising in general (i.e. is paying for co-op in bookstores worth the $$?). Maybe her name is familiar—and maybe that’s because her novel Past Life has been developed into a TV series for the Fox network, debuting this fall in the lucky slot after American Idol!